For Start-ups

With over a decade of experience in creative direction, product innovation, and brand strategy, I bring a unique ability to manage the entire process—from ideation and product design to delivery into customers’ homes. I excel in creating and launching successful product ranges, crafting compelling brand identities, and driving customer-focused strategies that deliver measurable results.

I offer a rare blend of creative vision and commercial acumen, enabling me to navigate complex challenges, communicate effectively across teams, and execute both strategy and action plans seamlessly. Whether it’s establishing a brand’s DNA, directing marketing and e-commerce initiatives, or overseeing new product development, I ensure every detail aligns with the overarching vision for success.

I also bring a robust network of experts in photography, videography, marketing, product design, logistics, and more, ensuring start-ups can access top-tier resources without compromise. My calm, focused approach under pressure and proven track record across start-ups, growth companies, and established brands like Soho Home, NiX by Nicola Harding and Heal’s make me an invaluable asset for any organisation looking to build or scale its operations in a dynamic, customer-focused way.

• Ideation and Product Development
  From concept to market-ready products, I guide you through design, sourcing, and production processes.
• Brand Strategy and Identity Creation
  Define your brand's DNA, visual identity, and tone of voice for lasting market impact.
• Marketing, PR, and E-commerce Development
  Launch your brand with a cohesive digital presence and a strategy that drives growth.