Creative & Brand Direction

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About Kirsty Whyte

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...Kirsty is a Swiss Army knife in human form, with her depth of knowledge, keen and discerning eye, creative problem solving, and rigorous project management skills making her a crucial asset to her team...
...Kirsty is incredibly agile and has such a 'can-do' approach, getting a lot done to a high standard. She'll challenge as is necessary and get stuck in when things need doing...
...Kirsty is one of the most talented, dynamic, tenacious, organised and effective people I have ever worked with. Kirsty is well respected by her team as a visionary and thoughtful leader and can transform outcomes in a moment...
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Soho House — Product & Creative Direction 2017-2019

Soho House — Product & Creative Direction 2017-2019

During my tenure as Creative & Product Director at Soho House, I led the design and product teams in developing and launching a wide range of retail products. Our approach was twofold: designin...

NiX Lookbook

NiX Lookbook

Using the brand guidelines developed by Magpie Studio, I worked with Cécile Liaser, a talented designer I have collaborated with many times before, to create the very first trade lookbook for NiX b...

NiX Brand Video 2024 - Novella Stories

NiX Brand Video 2024 - Novella Stories

As part of our upper funnel marketing strategy at NiX by Nicola Harding, we set out to elevate brand awareness and engagement by creating the first-ever brand video. This was a pivotal moment for N...