NiX Lookbook

Using the brand guidelines developed by Magpie Studio (https://magpie-studio.com/), I worked with Cécile Liaser, a talented designer I have collaborated with many times before, to create the very first trade lookbook for NiX by Nicola Harding.

The goal of the lookbook was to showcase the NiX by Nicola Harding range in a visually rich, appealing, and easily digestible format. Designed specifically for trade clients, it allows them to quickly view the complete product range by type and see it in the context of a beautifully styled home environment.

It was essential to highlight the craftsmanship and quality at the heart of the brand, drawing on NiX’s core values and utilising stunning provenance photography I had previously curated and shot during visits to the NiX makers in the UK and Europe. The imagery and design emphasised the meticulous attention to detail, premium materials, and artisanal craftsmanship behind each piece, reinforcing the brand’s high-end positioning.

The lookbook has become an invaluable tool for trade professionals (and in the NiX Showroom), enabling them to present the NiX range to their own clients with clarity and confidence, simplifying the selection process. It also encourages larger orders by showcasing the products within cohesive, aspirational lifestyle settings, inspiring clients to invest in the full range.

I was delighted with the final results. The well-crafted lookbook not only reinforces the NiX brand identity but also positions NiX as a go-to partner for timeless, beautifully functional homeware essentials.