NiX Lifestyle Studio 2023-2024 - Jonathan Clifford

During my time at NiX by Nicola Harding, I had the privilege of working with long-time collaborator; photographer Jonathan Clifford on a diverse range of photography projects. Together, we produced everything from mini studio lifestyle shoots and detailed packshot product photography to evocative on-location lifestyle imagery, covering all product categories.

As part of my role, I coordinated and art-directed each shoot, ensuring every detail aligned with the brand’s identity and overarching vision, with guidance from Creative Director Nicola Harding. This approach allowed us to consistently create content that not only showcased the products but also captured the warmth, craftsmanship, and timeless appeal central to the NiX ethos.

These images have become the backbone of NiX’s e-commerce and retail strategy, effectively bringing the product range to life while working within the constraints of a start-up’s budget and timelines. Jonathan’s versatility across still photography and videography—whether on location or in the studio—consistently delivered exceptional results.

As a team, we are highly productive and aligned in vision, creating assets that resonate with trade and retail audiences alike. I greatly enjoy working with Jonathan and look forward to continuing our collaboration on future projects.