NiX Provenance 2023 - Jonathan Clifford

Including provenance photography was an essential component in launching the NiX by Nicola Harding brand, as it perfectly aligned with the core values of responsibility, boldness, and customer focus. Capturing the craftsmanship behind each piece, the photography; taken by Jonathan Clifford at NiX’s artisan makers in Portugal and the UK; showcased the integrity, attention to detail, and artisanal expertise that define the brand. 

By visually highlighting the human stories, meticulous processes, and authentic materials behind the products, these images brought the NiX ethos to life. As part of the process, I helped curate and art direct the shots, ensuring the photography conveyed the brand's commitment to quality, sustainability, and transparency. This approach not only reinforced NiX’s premium positioning but also established a meaningful connection with customers, inviting them to share in the journey of beautifully crafted, enduring homeware essentials.