In July 2023, we conducted the first lifestyle shoot for NiX by Nicola Harding at the exquisite Yeabridge House in Somerset, a stunning location that provided the perfect backdrop for the three-day shoot. Alongside stills photography by Kristin Perers, we captured dynamic “behind the scenes” and product-focused videography, expertly shot by Issey Rider.
As part of my role, I briefed and art directed Issey to ensure the videography aligned with the brand's ethos and values. With her exceptional eye for detail and engaging approach, Issey beautifully captured the vibrant energy of the team, the creative process, and the charm of the location. Her work brought the NiX story to life, showcasing not only the products but also the craftsmanship and collaboration behind the brand.
The resulting videos were utilised across NiX’s social channels and online platforms, reinforcing the brand's identity while engaging and inspiring its audience. This project was a great example of how thoughtful art direction and collaboration can create impactful, multi-dimensional content.
