Same Same, But Different!

China’s “Designer Brands” In the consumerist world of modern China, designer brands are a must have.  As you wander down Nanjing lu, you are greeted by shop after shop of polished gold signs, bling watches and handbags and of course the 5 to 1 staff to customer ratio!

But of course a huge percentage of Shanghai residents cannot afford these opulent luxuries (myself included). So what do you do?…Buy copies!

Here are a few of my favourite copies spotted so far; some more succesfull than others:

National Geographic? I like how they got the ‘Geog’ bit in.

 

Oh yeah, Calvini Klein…a bargain at £3.90 a jumper!

 

Calvin Klain, sounds like a gun slinger in the wild west!

 

flipped the direction of the crocodile..clever.

 

ASOS? The clothes are actually pretty good in there.

 

A little bit Costa Coffee?

 

Brilliant BurBurly; sounds like a drunk Burberry.

 

Why by Ugs when you can buy Yca?

 

More of an instruction really.

Kapap; genius.

 

Aaidas, so close and yet so far. The other day I spotted someone with Adiads socks!

 

Copying isn’t seen as a bad thing in China, ‘why design it if someone else already has and it works’, which can be a little frustrating as a designer!

The search continues….